How do you get people to your website? In this interview, Joel hosts Matt Levenhagen, founder of Unified Web Design, a web design and development agency with over 20 years of experience. Matt shares his journey to becoming a pivotal figure in web design and affiliate marketing. He shares his passion for building custom websites for clients, including his approach to balancing beautiful design with functional conversions. Matt further delves into the intricacies of driving traffic to websites, leaning on SEO, social media, and paid ads, and emphasizes the importance of understanding a business’s goals and designing a site tailored to those objectives. The discussion also covers the process and timeline of creating a website, from discovery and wireframing to development and launch, giving insights into the collaborative effort between an agency and its clients. Lastly, Matt highlights the significance of networking, content creation, and choosing the right digital marketing strategies for business growth. Join Matt on his journey through the fascinating world of web design, development, and entrepreneurship, and gain valuable insights along the way!
“It's about getting somebody to click and actually end up in the checkout. But that whole process has to be understood.” - Matt Levenhagen
Episode Summary:
How do you get people to your website?
In this interview, Joel hosts Matt Levenhagen, founder of Unified Web Design, a web design and development agency with over 20 years of experience. Matt shares his journey to becoming a pivotal figure in web design and affiliate marketing. He shares his passion for building custom websites for clients, including his approach to balancing beautiful design with functional conversions. Matt further delves into the intricacies of driving traffic to websites, leaning on SEO, social media, and paid ads, and emphasizes the importance of understanding a business’s goals and designing a site tailored to those objectives. The discussion also covers the process and timeline of creating a website, from discovery and wireframing to development and launch, giving insights into the collaborative effort between an agency and its clients. Lastly, Matt highlights the significance of networking, content creation, and choosing the right digital marketing strategies for business growth.
Join Matt on his journey through the fascinating world of web design, development, and entrepreneurship, and gain valuable insights along the way!
About Matt Levenhagen:
Matt Levenhagen is a Wisconsin native and entrepreneur specializing in web design and development. From launching his first website for his insurance agency in the early 2000s to becoming a full-time online earner in 2005, Matt's journey has been filled with leaps of faith and unique experiences.
In 2012, Matt made a pivotal shift into web design and development, leveraging his expertise in WordPress. After freelancing and working as a lead developer for a digital marketing agency, he founded Unified Web Design, LLC in 2019.
Today, Matt leads an international team at Unified Web Design, providing top-tier services to businesses and digital agencies. Through his website and blog, Matt shares his knowledge and passion for team building and process improvement. He also hosts "The Builders" podcast, where he explores real-world stories and inspiration in a conversational setting.
In this episode:
Key Takeaways:
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